The Xtravar name
A name. A vision.
A lasting legacy.
Xtravar — what’s in a name?
In the late 1990s and early 2000s, my dad, Roger Hunsberger, envisioned a graphical portal to the emerging internet—email, RSS, search, and useful services in one place. Think early Yahoo, but visual.
“To traverse far in knowledge and understanding.”

Milestones
- Late 1990s
The Idea
A graphical portal to the web—email, feeds, and useful services in one place. We began experimenting, hosting email for users around the world and playing with pixels into the night.
- 2000–2001
“Xtravar” Gets Its Name
Late one night in the South Minneapolis basement—between processors talk and The Secrets of Windows 95— I asked what “Xtravar” meant. Dad’s answer became our north star.
- Early 2000s
A Hard Turn
Complications from adult-onset hydrocephalus led to a difficult decision to shutter the portal. I sat with him as he wrote a heartfelt note to subscribers, thanking them for their support.
- Today
Xtravar Lives On
The name continues as Xtravar Group—helping companies traverse far in technology understanding and capability. My mom and I agree, he’d be proud.
Bring us the priority that needs to move.
We’ll start by understanding your business, what’s getting in the way, and where we can help. You don’t need a finished brief to get in touch.